Fractional Marketing Support
Access marketing expertise, experience and insight without the commitment, or cost, of a hire.
What is fractional marketing?
You might be an organisation that wants a fresh perspective, senior insight, or strategic planning. Or a sole trader or SME who is brilliant in your business but struggling with getting your marketing off the ground.
Working with me you get the benefit of
25+ years in marketing working with some of the largest brands as well as SMEs
and start-ups (including investor-backed) across a range of industries from
technology, mobile, financial services and scientific, as well as in-house
design agency.
Getting the support you need, when you need it
I understand the challenges marketers and teams face, whether it’s as a department of one, or multinational and inter-disciplinary. I have also worked at C-suite level and appreciate the needs of a business to better understand the marketing function and ROI.
You might want support for:
- A fresh perspective
- Develop, refine or relaunch a brand
- Mentor more junior marketers
- Create thought-leadership content
-
Account-Based Marketing
- Drive leads to your business
Strategy and planning
Definition, setting, tracking, and reporting of marketing strategic objectives and KPIs
Aligning marketing goals with business objectives
Planning of go-to-marketing campaigns
Customer identification and segmentation
Budget allocation, management, and reporting
Team management
Align skills and capabilities to business requirements
Mentoring, coaching, development, and support
Effective and efficient team working
Team processes and streamlining
Brand development
Key message development
Value proposition creation and testing
Brand identity (visual) creation
Website guidance and creation
Asset creation and adherence
Thought leadership: purpose, process, and creation
Press advice
Agency management
Agency review and cost / skills alignment
Briefing on campaigns: plans, creative output, initiatives, and quality
Streamlining process and improving agency / business partnerships
Demand generation
Performance marketing set-up and optimisation
Social media presence development
Account-Based Marketing (ABM) set up and engagement
Sales team support, education, and training
Reporting
Creation of reporting presentations
Stakeholder education and engagement
KPI and ROI analysis
Let's chat all things marketing over a coffee
I can work with you on a one-off engagement to talk through your challenges and opportunities, a short-term part-time basis to help you get set up for future success, on a regular weekly engagement, or ad-hoc as your business demands.
Testimonials
Some nice things nice people have said about me!
Anna is dedicated, thorough and focused
She has the balance just right of being a team player whilst still being an individual who opens and pushes the envelopes time after time. Great awareness and business acumen. (MD)
Anna’s ability to understand complex subjects...
and then communicate the information clearly and effectively to a high-level audience is excellent. (Partner)
Anna has been a great advocate and hugely helpful
She really understood the team's ideas and worked tirelessly on the brief to deliver a successful campaign and event. I can always rely on her enthusiasm and professionalism. (Defence and Public Sector)
Anna was a brilliant support for client services
Anna communicates clearly and precisely and welcomes a collaborative process. Her work is always concise and highly effective. (Head of Brand and Content)
Anna is one of the brightest and upbeat people I have had the pleasure to work with
There should be more Anna’s but then she wouldn’t be as special as she is. (Finance: Fraud Prevention)
Whatever your needs, let’s chat all things marketing over a coffee
I look forward to hearing from you!
